Impact Of Sales Promotional Activities On The Consumption Of Soft Drink In Port Harcourt

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research Question/Hypothesis 1.6         Theoretical foundation of the study 1.7         Scope of the study 1.8         Limitation of the study 1.9         Definition of Terms References     CHAPTER TWO: LITERATURE REVIEW 2.1       Theoretical Framework 2.2       Factors that contributes to sales promotion increase 2.3       Planning and Designing the sales promotion programme 2.4       Pretesting and…