Marketing Of Local Made Product

A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been  characterized;  with importation of every  thing ranging from machinery to private consumption commodities, the above idea of consuming imported  goods has led the writer too  question  the  effectiveness of the marketing of  locally  made products.           The objectives of the study are as follows:- 1.            Investigating the marketing activities for locally made bags 2.            consumer preference for these bags  and their important counter part. 3.            the government role in making sure th…