Effective Marketing Strategies For Colour Photo Processing Services

(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT           The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study.   The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence.           Three hypotheses were formulated, to test for hypotheses. a)            Whether marketing strategies used by Jonatex lead to increase awareness of the company services. b)           Whether marketing strategies used by Jonatex lead to inc…