Factors That Influence Consumers Preference Of Detergent

TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE:  INTRODUCTION 1.1        BACKGROUND OF THE STUDY 1.2        STATEMENT OF PROBLEM 1.3        OBJECTIVES OF THE STUDY 1.4        THE SIGNIFICANCE OF THE STUDY 1.5        THE SCOPE OF THE STUDY 1.6        RESEARCH QUESTION 1.7        DEFINITION OF TERMS CHAPTER TWO 2.0    REVIEW OF RELATED LITERATURE 2.1        MEANING OF THE SAMPLE TOOLS USED 2.2        CONSUMER BEHAVIOUR 2.3        EXTERNAL DETERMINATION OF CONSUMER BEHAVIOUR 2.3.1  CULTURAL FACTORS 2.3.2  PERSONAL FACTORS 2.3.3  PSYCHOLOGICAL FACTORS 2.4…