The Place Of Marketing In The Service Industries

111 pages Chapters 5 ID: MKT0612

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Project Details

DepartmentMarketing
TypeProject
Pages111
Chapters5
FormatMS Word & PDF
Reference No.MKT0612

Abstract

ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive.  This project looked to the place of marketing in the service industry, with emphasis on the authentic hair saloon firm in Enugu.   The study evaluated how the firm marketed its services to its customers and of customers are satisfied with services being rendered by the firm.  The …

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