Attitude Of Consumers Towards Made In Nigerian Goods

ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following. 1)           The factor that influence the attitude of Nigerians towards made in Nigerian women’s weans 2)           It the presence of foreign women’s wears affect the purchase of locally made ones 3)           If locally manufactured women’s wear are not purchased due to their inferiority in relati…