The Role Of Public Relations In The Marketing Of Hospital Services

(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the image of the organization in the minds of its various public. It is the aim of this research work of find out if hospitals do make use of public relations as one of their marketing strategy for customer satisfaction and enhancing the image of the organization in the minds of its public. This research work has five ch…