An Evaluation Of Distribution Strategies In Marketing Of Petroleum Products

84 pages Chapters 5 ID: MKT0620

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DepartmentMarketing
TypeProject
Pages84
Chapters5
FormatMS Word & PDF
Reference No.MKT0620

Abstract

(A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the distribution and the relationship between the distribution strategies and the availability of petroleum products for public use and to find out if there were other factors other than poor distribution strategies responsible for these scare pr…

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