The Effect Of Segmentation In The Target Marketing Of Nbl Plc In Enugu State

ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire and personal oral interview.  The respondents compaesed the event staff/management and the customers of the company. In the organizing and presenting data collected tables, frequencies and percentage were used.  The various hypothesis were tested.  OP the (S27) questionnaire was distributed, 400 to customer out of which 325 were…