The Impact Of Personal Selling In The Marketing Of Beverages In Enugu State

(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT             The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.             The objective, the study among other things include: -          To determine the impact of personal selling on the marketing of Milo. -          To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product. -          To determine whether the pers…