Attitude Of Consumers Towards Public Utilities (a Case Study Of Nepa, Enugu Metropolis

79 pages Chapters 5 ID: MKT0625

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DepartmentMarketing
TypeProject
Pages79
Chapters5
FormatMS Word & PDF
Reference No.MKT0625

Abstract

ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, and various factors could be responsible for each situation.             This means that public utilities have to be aware of the consumers’ ideas, opinions and interest towards the companies’ …

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