Staff Perception Of The Effectiveness Of Marketing Strategies In Commercial Banks

Concept of Marketing StrategiesA marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors' product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, distribution and where applicable, customer servicing (Nymous,2006). Marketing strategy must focus on delivering greater value to customers and the firms at a lower cost. However, qualifying the return on inves…