The Impact Of Marketing Orientation On Small Scale Industry In Nigeria

(A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of "whether or not", inadequate Market orientation can lead to small business failures. It also touched, on the significance of market orientation, it's performance and other related industrial Issues, and thereafter, given recommendations where and when necessary in order to check or completely eliminate, the issue of business collapse or failures and help increasethere overall performance …