Full material
₦ 5,000 $(29)
| Pages | 56 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 56 |
| Chapters | 5 |
| Methodology | Simple Percentage |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0638 |
Abstract
(A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACTThe use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online buyer's decision when Nigeria is considered. Thus, the main objective of this study was to examine the factors that contribute to the effectiveness of online advertisements and how they affect consumers' buying decision. JUMIA online shopping company was selected as the study organization. The targeted population w…
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Full material
₦ 5,000 $(29)
| Pages | 56 |
| Delivery | Instant, after payment |