The Impact Of Marketing Communication On Customer's Loyalty To Consumers Product

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by "Marketing Communications on consumer loyalty to consumer products". This study further reveals the identical, relationship between Marketing Communications with terms as used therein, such as - Marketing. Mix (Those combination of the four (4Ps) inputs that constitute the core of a company's marketing system, that is - product, price, place and promotion); Consumer Products, Social Marketing and Consumerism, with mo…