The Impact Of Promotional Activities On Bourn Vita Product In Enugu Metropolis (a Case Study Of Cadbury Nigeria Plc In Enugu)

ABSTRACTThis study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include:To know how effective each of the promotion has been increasing the beverage’s market shares in the market.Based on these, four hypothesis were formulated each focusing on the impact of specific promotion  date were sourced. Extensive literature review  on textbook, journals and material on the area of the study was carried out. While primary data were sourced from respondents, which form the sampl…