The Impact Of Television And Newspaper Advert In The Marketing Of Consumer Product In Enugu Metropolis

ABSTRACTThis project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.To solve the research problem both primary and secondary data were collected.  The research instrument used in collecting the data were questionnaires and interviews.  Respondents consists of consumers and management and staff.  From responses gotten form the respondents, some get to know about a product through thos…