Impact Of Sales Persons On The Corporate Growth Potentials Of A Company (a Case Study Of Seven-up Bottling Company Plc, Enugu)

ABSTRACT Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further by   poor economic situation in the country. Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-…