The Impact Of Advertising In The Marketing Of Hotel Services In Enugu Metropolis A Case Study Of Zodiac Hotel Ltd

ABSTRACTThis research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it’s impact to the organization.The research was conducted with the oral interviews and questionnaire.  From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and infinity).  They use some other ones like sign posts at strategic points of Enugu metropolis.  We al…