Service Quality – A Catalyst For Creating Customer Patronage For Bank Services (a Case Study Of Diamond Bank Nigeria Plc Enugu Man Branch Enugu)

91 pages ID: MKT0694

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Project Details

DepartmentMarketing
TypeProject
Pages91
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0694

Abstract

ABSTRACTThis research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study.  The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers patronage of the Diamond Bank Nig. Plc.-Other objectives are to determine how this service quality helps to generate patronage for Diamond Bank.-To determine how reliable is the service delivery system of Diamond Bank.-And determine how long is t…

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