The Application Of Public Relations Strategy In Banking Sector (a Case Study Of Uba Bank Plc)

107 pages ID: MKT0711

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DepartmentMarketing
TypeProject
Pages107
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0711

Abstract

RESEARCH PROPOSAL1.THE RESEARCH TOPICTHE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE)2.OBJECTIVE OF STUDYa.to know how the public relation programmes of UBA is able to win public (customer and  posterities buyers) good will and confidence for the organisation ) b.to know whether the head of public relation department belongs to the management.c.whether the unabank has a poor public relation image.3.SIGNIFICANCE OF STUDYa,it is very important for an organisation to takes a critical look into its operation to feel the pulse of &nbsp…

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