The Effectiveness Of Personal Selling In The Marketing Of Industrial Product In Enugu Metropolis A Case Study Of Emenite Nigeria Plc

ABSTRACTThis research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives:•To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. â€¢To determine the impact of personal selling on increasing the sales volume of Emenite.•To what extent selling impacts on the profit of the company. Based on the above objectives, extensive literature review on test books, journals, ne…