The Effectiveness Of Public Relations Practices In The Oil Sector (a Case Study Of African Petroleum Plc)

ABSTRACTAfrican Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success.  Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization's overall performance do not know what their publics think about African petroleum public relations programmes and quality of services of …