Problems And Prospects Of Marketing In Small-scale Business In Nigeria (a Case Study Of Aqua Rapha, God’s Healing Water In Enugu)

ABSTRACTThis research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company.    The data for the study were collected using questionnaires and oral interviews.  The hypothesis of the study were tested using chi-square. After a…