Impact Of Marketing Mix In The Accomplishment Of Organization Objectives (a Study Of Unilever Brothers Nigeria Plc)

77 pages ID: MKT0741

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Project Details

DepartmentMarketing
TypeProject
Pages77
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0741

Abstract

ABSTRACTThis project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of Unilever Brother Plc should ensure that good strategies should get in plan. Based on the objectives of the study, research questions were formulated.  The populations of study were drawn from the users of unilever products in Enugu metropolis.  Bour…

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Pages77
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