The Role Of Marketing Planning In The Achievement Of An Organizational Objectives (a Study Of Emenite Company Nigeria Ltd, Enugu)

ABSTRACTMuch have been said and written about the marketing planning is very important in every manufacturing organizations.  Planning gives an organization productive direction.  To make efficiently and effectively production you have to make proper use of planning.  However, marketing plan is define as a comprehensive blueprint which outlines an organization's overall marketing efforts. Since plans vary in details and complexity and also since marketing manager cannot usually watch everything special standard are established “Standard are by definition simply a critical o…