Evaluation Of The Impact Of Advertising On Volume Of Sales (a Case Study Of Ama Breweries Plc 9th Mile Corner Enugu)

96 pages ID: MKT0763

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Project Details

DepartmentMarketing
TypeProject
Pages96
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0763

Abstract

ABSTRACT In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational status, marital statue, age distribution and sex distribution among the respondents were thoroughly examined.  The simple survey method was used in conducting and completing this study and questionnaires were prepared and administered randomly to the…

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Pages96
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