Marketing Strategies Of Micro Finance Banks

1.0 INTRODUCTIONMarketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution.Obviously, due to the nature of banking, marketing cannot be treated in the same way as for example in manufacturing firm, although the practice is the same but the application is different. This difference lies in fact that while manufacturing firms are product oriented, …