The Influence Of Customers Complaints Handling On Marketing Industry A Comparative Study Of Government And Private Enterprises In Nigeria.

ABSTRACTEmpirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement internally than to go to experts, less likely to have an overall sales plan, less likely to develop sales training programmes, less likely to use marketing research firms and consultants and less likely to spend as much on  marketing when express…