Effects Of Sales Promotion On Organization.

AbstractThe business environment has become very competitive in the 21st century due to thegrowth in technology, infrastructure and access to information around theglobe. This has made the environment very complex and consumer preferences keepchanging because of the low switching cost in the market. Due to this increasing demand of consumers in the market, management of businessorganizations have to increase their resources with attention focused more on attractingand retaining its customers (Kotler, 2003).The ever increasing competition in the global market has prompted organizations tobe det…