Consumer Behaviour Towards Made In Nigeria Products (a Case Study Of Innoma Shoes Nigeria Limited Aba)

60 pages ID: MKT0806

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Project Details

DepartmentMarketing
TypeProject
Pages60
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0806

Abstract

AbstractThis project is designed to study the behavior of consumers towards made in Nigeria products with particular attention to Innoma shoes Ltd Aba, Abia state. The purpose of the study is to find out the following; how to reduce influence, to improve on the quality of locally made products proper way of positioning products in the minds of consumers. The major instrument used was questionnaires based on the calculated sample, percentages and Chi-square. The Chi-square was used in testing the hypothesis after which the following findings were made; increase in consumer’s income affects thei…

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Full material

₦ 5,000 $(29)
Pages60
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