Importance Of Packaging In The Marketing Of Pharmaceutical Products". (a Case Study Of May And Baker Nigeria Limited)".

ABSTRACT:THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY CONSUMER GOODS IN THE FIRST CHAPTER, WE DEFINE OUR RESEARCH OBJECTIVES? WHICH WERE FINALLY SUPPLIED WITH ANSWERS. IN THE SAME CHAPTER, WE STATED OUR RESEARCH QUESTION, DECLARING OUR INTENTION FOR CARRYING OUT THIS SURVEY/CONTINUING, WE ALSO EXPLAIN THE SCOPE …