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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 69 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0813 |
Abstract
CHAPTER ONE INTRODUCTION1.1 BACKGROUND TO THE STUDYProduct is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new products and services which will satisfy their needs and fulfill their demands according to this attitude of consumer’s they attract towards any product or services. We can easily identify the consumer’s buying behavior towards any product or servi…
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Full material
₦ 5,000 $(29)
| Pages | 69 |
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