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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 45 |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0827 |
Abstract
The study determine the effect of branding strategy on the marketing of rice in Benue state.Statement of the ProblemThe demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010; Inuwa et al., 2011). Even though, there is growing demand for rice in Nigeria, corresponding increase in supply is lacking thereby leading to persistentdemand - supply gap. Market performance is a reflection of the impact of structureand conduct on product prices, costs, volume and quality of output (Hill, 19…
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Full material
₦ 5,000 $(29)
| Pages | 45 |
| Delivery | Instant, after payment |