The Impact Of Effective Branding On The 2005-2008 Sales Volume Of Nbl Plc, In Enugu State

ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc.  The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals.  The research instrument used in gathering the data was the questionnaire, in Enugu Metropolis out of the 200 consumers of NBL Plc brands of Effective Brandin on the Enugu Metropolis. Out of the 200 copies of the questionnaire issued to the consumers 190 were returned and …