The Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry (a Case Study Of Nigeria Brewery Plc Enugu)

78 pages ID: MKT0879

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Project Details

DepartmentMarketing
TypeProject
Pages78
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0879

Abstract

ABSTRACTThe study as the impacts of marketing logistics on the corporate profitability in the industry    a ( case study of  NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to tackle and alleviate distribution problems identified. In order to achieve the   above objectives.  Three sets of questionnaire were prepared and administratered to the population ccomprising staff, distributors and custom…

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Pages78
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