Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria

 ABSTRACTThis research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate of urbanization and rising per capital income stimulated by both export revenue boom and wage increases, Nigerian market summary, Consequently, food consumption patterns have been changing rapidly and quantitatively to meet the shortages. Import…