Application Of Marketing Strategies For Improving Banking Operation (case Study Of Afribank Plc Enugu)

ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry  This work therefore, focused on how application of marketing strategies can help in improving banking operation in Enugu metropolis to end this and for comparative study Afribank was chosen.  To solve the research problem both primary and secondary data were collected. The major research instrument used here was que…