The Impact Of Pricing And Marketing Of Beverage In Enugu State (a Case Study Of Cadbury (nig Plc Enugu)

50 pages ID: MKT0951

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Project Details

DepartmentMarketing
TypeProject
Pages50
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0951

Abstract

ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making some useful recommendation on  the improvement of their pricing.The questionnaires was structured on two sections. Section one is related to personal information on the respondents while section two contains the general questions on the rese…

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₦ 5,000 $(29)
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