The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company Anammco)

ABSTRACTThis study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer in other to determine the effectiveness of personal selling in the marketing of their products. The main purpose was to find out among their things the following.- Effectiveness of personal selling in the creation of awareness- The impact of personal …