Application Of Marketing Concept In Marketing Of Hair Dressing Services (a Comparative Analysis Of Magic Fingers Beauty Home And Ultimate Beauty Salon)

ABSTRACTThis research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others that knew nothing or little about marketing concept and its application. The researcher limited the scope of the s…