The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl)

95 pages ID: MKT0965

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Project Details

DepartmentMarketing
TypeProject
Pages95
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0965

Abstract

ABSTRACTThis study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State. The researcher used the systematic simple random sample techniques to select the sample used for the study. The research…

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