Marketabilty Of Made In Nigeria Textile

168 pages Chapters 5 ID: MKT0968

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DepartmentMarketing
TypeProject
Pages168
Chapters5
Methodologychi-square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0968

Abstract

ABSTRACTIt was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria Textile.The research is aimed at analyzing various factors that influence consumer response to made in Nigeria Textile. It was also aimed at finding the consumer perception of quality, price, colour and design of made in Nigeria textile.The study was expected to help the locally textile ind…

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