The Impact Of Promotional Activities On The Marketing Of Goldenmorn Products In Enugu Metropolis

105 pages Chapters 5 ID: MKT0101

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Project Details

DepartmentMarketing
TypeProject
Pages105
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0101

Abstract

THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU)ABSTRACTThis study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include.To know how effective each of the promotion has been increasing the beverages market share in the market.Based on these three hypothesis were formulated each focusing on the impact of specific promotion data.  Extensive literature review on textbooks…

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Pages105
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