An Analysis Of The Problems And Prospects Of Classified Advertising In Enugu Metropolis

81 pages Chapters 5 ID: MKT0116

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Project Details

DepartmentMarketing
TypeProject
Pages81
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0116

Abstract

ABSTRACT             This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objectives in Enugu and the various opportunities and benefit of classified advert which media organisation and advertisers in Enugu can exploit. Finally, the study tried to find out …

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Pages81
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