Full material
₦ 5,000 $(29)
| Pages | 114 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 114 |
| Chapters | 5 |
| Methodology | Chi Square |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0117 |
Abstract
MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRYA CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLISABSTRACTMarketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003).This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu metropolis.In order to carryout the study, the following objectives amongst others were states; - &nbs…
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Full material
₦ 5,000 $(29)
| Pages | 114 |
| Delivery | Instant, after payment |