Public Relations And International Marketing; A Study Of Selected Exporters In Enugu - State

PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN ENUGU – STATEABSTRACTThere are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country.It is due to the full recognition of the fact that there are problems ------- in international marketing activities in Enugu – State that the researche…