Impact Of Effective Public Relations In Marketing Expansion Of Banking Services In Enugu Metropolis (a Case Study Of All States Trust Bank Plc)

IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS(A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs dep…