The Effect Of Promotional Strategies In The Marketing Of Bank Services (a Case Stkudy Of Urba Plc Enugu)

77 pages Chapters 5 ID: MKT0145

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Project Details

DepartmentMarketing
TypeProject
Pages77
Chapters5
MethodologyChi Square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0145

Abstract

ABSTRACTPromotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix.            Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers.            The research work titled “the effect of promotonal strategies in the marketing of bank service…

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