Effective Marketing Strategies For Improved Performance Of Non - Durable Consumer Products (a Case Study Of Omo Detergent).

78 pages Chapters 5 ID: MKT0170

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Project Details

DepartmentMarketing
TypeProject
Pages78
Chapters5
MethodologySimple Percentage and chi square
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0170

Abstract

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS(A CASE STUDY OF OMO DETERGENT).ABSTRACT          This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following:a.       to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b.&…

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Pages78
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